How Visible Is Your Business to ChatGPT & Co.?
Why Now Is the Time for a ChatGPT Potential Analysis & GEO Audit
AI systems like ChatGPT, Google SGE, and Perplexity are changing search. Answers now appear directly in the interface — without clicks to your site. If you're not there, you're losing visibility and revenue. The key question: Is your business even mentioned in those answers?
What is a ChatGPT Potential Analysis?
A ChatGPT potential analysis reveals whether and how your business appears in AI-generated answers. Fast, precise, and brutally honest.
- Define real user questions
- Test in ChatGPT, Perplexity, Gemini & others
- Analyze results: Is your business mentioned?
- Scoring: visibility, citations, placement
What is GEO and Why Do You Need an Audit?
Generative Engine Optimization (GEO) means structuring your content to be cited by AI systems.
| SEO (Traditional) | GEO (AI Optimization) |
|---|---|
| Google ranking | AI citation |
| Crawlers & algorithms | LLM logic & language |
| Keywords & backlinks | Structure, clarity, trust |
- Content scan for structure & citation readiness
- Technical check: Schema.org, FAQs, semantic layout
- Domain reputation in Perplexity & others
- Backlink analysis: LLM-relevant sources
Key KPIs for AI Visibility
| KPI | Meaning |
|---|---|
| AI Citation Rate | How often is your brand mentioned? |
| Snippet Rate | Your content as an AI answer/featured snippet |
| Citation Score | Placement within AI answers |
| Content Structure | Machine readability (H2, lists, clarity) |
Conclusion: No Mention in AI = Invisible
Zero-click is the new normal. AI is changing the game. Without a GEO strategy, you're invisible — even with great content.
“If you ignored SEO in the past, you lost rankings. If you ignore GEO now, you lose access to AI.” — Stephan Hoffmann, CEO, North IT Group GmbH
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Let’s check how visible your business is to ChatGPT & Co. — and how to move it forward.
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